• CSR

    By focusing on social responsibility initiatives, we bring you many benefits: strengthening of your reputation and brand, strengthening of your connection with local communities, better competitiveness and positioning in the market, and employee loyalty.

    Corporate social responsibility is increasingly popular in today’s world. More and more companies are allocating a part of their budget for the promotion of social interests, donations, corporate social marketing, philanthropy, staff volunteerism, and CSR initiatives.

    For our corporate clients we conceive CSR campaigns and activities revolving around current issues. Through research and detailed planning, we offer suggestions for activities which will be of great interest to the public. Every project is adequately followed by all media in Montenegro thanks to good PR.

  • Krizni PR

    We prepare crisis response strategies for consideration, and plans for crisis communication with the media. We also tell you how to communicate with your employees if necessary during an internal crisis.

    Rapid reaction during crisis situations is essential, as well as having updated information and knowledge on hand at all times. It’s necessary to communicate with key media contacts in the right way and to respond to the media quickly. In a crisis, we advise the client on how to respond to questions from the media, when to react, on which channels, and who to choose to do the communicating.

    In the face of an internal crisis – coming from within a company – we advise the client on management and staff policies as well as on improving communication with employees.

  • Consulting i strategije

    MAMA PR is ready to independently, or in cooperation with international partners, create and implement PR strategies expressly devised to fit your precise corporate profile, and that will build you an enviable reputation. Through various types of training, we educate the individuals or teams at your disposal to strengthen your business.

    The PR team will handle communications planning and high-level media relations to get the client the desired contact with the public through all media outlets. Consulting plays a great role in this work, both internally within a company as well as on an external level during contact across media between clients and the public.

    The main goal of any PR strategy we devise for you will be to improve and advance your image, in other words, to position your brand and business where it needs to be in the media, to attend to your needs and the needs of your employees, and – let’s not forget – the communities within which you operate as well. A PR strategy represents the foundation of a planned, sustained and appropriate presentation of your company and important information on its operations

  • PR Kampanje

    PR kampanje definišemo uz pomoć izbora ciljnih grupa, ključnih poruka i tona komunikacije, te komunikacionih kanala. Kreiramo vašu savršenu medijsku sliku kroz niz aktivnosti na najkvalitetniji način.

    U zavisnosti od teme kampanje i vremenskog trajanja shodno budžetu klijenta, PR & Creative osmišljava plan kampanje, kao i njegovu realizaciju.

    PR kampanja predstavlja osnov za plansko, kontinuirano i adekvatno predstavljanje kompanije i bitnih informacija o njenom poslovanju. Na taj način se podstiče interesovanje i pozitivan stav za njene aktivnosti.

    PR kampanja uvijek teče po fazama, na „kašičicu“, kako bi javnost bila u određenom vremenskom periodu postepeno informisana o projektu klijenta. Kampanja ima za cilj što bolju promociju projekta klijenta, o kojem će se dugo pričati.

  • Komunikacija sa medijima

    Being able to deliver quality communication is the key to the success of any enterprise. For this reason our PR department maintains daily, high-quality communication with all media in Montenegro, including contact with editors and specialized journalists.

    Prava je umjetnost pojaviti se u pravom trenutku na pravom mjestu, a još je veće umijeće znati kako se pojaviti!

    Mediji imaju najsnažniji uticaj i moć prilikom oblikovanja javnog mišljenja. Oni oblikuju način na koji poimamo stvari, formiraju ili aktiviraju stereotipe i pružaju modele ponašanja. Drugim riječima, mediji imaju najveću moć.

    Sa druge strane, komunikacija se ne događa sama od sebe, već se mora organizovati, graditi i razvijati. Bez obzira o kakvom se projektu radi, definisanjem komunikacione strategije usmjerićemo pažnju na planiranje i razumijevanje određene situacije, jasno identifikovati cilj i stvoriti preduslove da se posao obavi valjano.

PR & Creative is a department of the MAMA International agency offering carefully fashioned services aimed at giving the client the best public relations support.

These services cover the widest spectrum of the PR field, whether it’s a question of entertainment, tourism, education, economy, industry, culture, social responsibility, sport or crisis reporting. Through high quality content and press material and excellent communication with the media, PR contributes to the quality of public information on a client’s brand and activities. A client's corporate reputation as well as his competitiveness is overseen through research and positioning analysis, the creation of a communications strategy, and monitoring and evaluation of results (number of press releases, lobbying, and so forth). The client can trust that the services provided will meet the highest standards on the market and be tailored to the distinguishing characteristics of domestic or foreign public opinion, as well as the prevailing communication climate.

Your rating is our concern!

We strategically plan every detail!

Together we’re strongest!

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CSR
By focusing on social responsibility initiatives, we bring you many benefits: strengthening of your reputation and brand, strengthening of your connection with local communities, better competitiveness and positioning in the market, and employee loyalty. Corporate social responsibility is increasingly popular in today’s world. More and more companies are allocating a part of their budget for the promotion of social interests, donations, corporate social marketing, philanthropy, staff volunteerism, and CSR initiatives. For our corporate clients we conceive CSR campaigns and activities revolving around current issues. Through research and detailed planning, we offer suggestions for activities which will be of great interest to the public. Every project is adequately followed by all media in Montenegro thanks to good PR.

Crisis Communications
We prepare crisis response strategies for consideration, and plans for crisis communication with the media. We also tell you how to communicate with your employees if necessary during an internal crisis. Rapid reaction during crisis situations is essential, as well as having updated information and knowledge on hand at all times. It’s necessary to communicate with key media contacts in the right way and to respond to the media quickly. In a crisis, we advise the client on how to respond to questions from the media, when to react, on which channels, and who to choose to do the communicating. In the face of an internal crisis – coming from within a company – we advise the client on management and staff policies as well as on improving communication with employees.

Strategy and consulting
MAMA PR is ready to independently, or in cooperation with international partners, create and implement PR strategies expressly devised to fit your precise corporate profile, and that will build you an enviable reputation. Through various types of training, we educate the individuals or teams at your disposal to strengthen your business. 
The PR team will handle communications planning and high-level media relations to get the client the desired contact with the public through all media outlets. Consulting plays a great role in this work, both internally within a company as well as on an external level during contact across media between clients and the public. 
The main goal of any PR strategy we devise for you will be to improve and advance your image, in other words, to position your brand and business where it needs to be in the media, to attend to your needs and the needs of your employees, and – let’s not forget – the communities within which you operate as well. A PR strategy represents the foundation of a planned, sustained and appropriate presentation of your company and important information on its operations.

PR campaign
We define a PR campaign through target group choices, key messages, the tone of communications, and the channels of communication. We create your ideal media image through various activities using methods supported by the highest standards. Depending on the theme of a campaign, its duration, and a client’s budget, PR & Creative will come up with a plan and the mechanism for implementing it.
A PR campaign represents the foundation of a planned, sustained and appropriate presentation of a company and important information on its operations. Campaigns raise interest in your business and a positive attitude towards its activities.
PR campaigns work by spoon feeding information about a client’s project to the public in phases. The goal of a campaign is to promote a project so successfully that people will speak of it long afterwards.

Communication with the media
Being able to deliver quality communication is the key to the success of any enterprise. For this reason our PR department maintains daily, high-quality communication with all media in Montenegro, including contact with editors and specialized journalists.
It is a true art to be able to appear at the right moment in the right place, and above all to know how to appear!
Media have the strongest influence and power over the formation of public opinion. They shape the way we think about things, they form or activate stereotypes and provide models of behaviour. In other words, media have the greatest power.
On the other hand, communication doesn’t happen on its own, it must be planned, built, and developed. Regardless of the type of project in question, by defining a communication strategy we will direct attention to organizational considerations and ensure certain issues are fully understood, clearly identifying goals and creating the preconditions necessary to get the job done well.